Nascar races

NASCAR is one of the most viewed professional sports in terms of television ratings in the United States. In fact, professional football is the only sport in the United States to hold more viewers than NASCAR. Internationally, NASCAR races are broadcast in over 150 countries. NASCAR holds 17 of the top 20 attended single-day sporting events in the world., and claims 75 million fans who purchase over $3 billion in annual licensed product sales. Many marketers consider NASCAR fans the most brand-loyal in all of sports and as a result, Fortune 500 companies sponsor NASCAR more than any other Motor Sport.

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- Although NASCAR frequently publicizes the safety measures it mandates for drivers, these features are often only adopted long after they were initially developed. The impact-absorbing "SAFER Barrier" that is now in use had been proposed by legendary mechanic Smokey Yunick during the 1970s, but his idea had been dismissed as too expensive and unnecessary.